Q&A Erica of The-Edited Blog

Her secrets revealed…

Credits: Jumper, ‘Rimka’ knit £135, Reiss & Necklace, £90, Jennnifer Loiselle at Boticca


The-Edited : the blog

I wanted to share a secret about a fantastic blog called The-Edited that I love to hang out with when the kids are in bed, after I’ve worked my way through the many Red Carpet & VIP party invites that I just can’t quite make this week.

I just love this blog. In ‘tea’ terms, you’ll find a little jasmine, rose, earl grey, with a hint of builders. In real terms, it’s very fresh, fun, and on trend but most importantly features the best styling at affordable prices. Now that’s a smart Mama.

Credits : Top (Mango) Trousers (Reiss) Shoes (Zara) Bag (Topshop)


A little bit about the beauty & brains behind the site from Erica herself…

“…I am a London-based stylist and fashion journalist with over fifteen years industry experience. For the past decade I have been Executive Fashion Editor for the UK’s biggest selling daily newspaper.

I’ve spent years creating fabulous fashion pages, writing stories, travelling around the world on shoots, styling books, appearing as a style expert on TV and radio and even created my own collections for a high street fashion chain.

I’m now a mum – to Charlie, who is almost 3 and Lila, almost 8-months.

Even though soft play dates have replaced posh lunches for now, it doesn’t mean I have lost my sense of style.

This is my pick of the most stylish fashion hits, interior bits and things to inspire hip mums and cool kids”.

Spotted this A beautiful nursery on ebabee and had to investigate further.


1. What is your favourite place for a weekend lunch with the family ?

We live in South East London and tend to hang out locally at the weekends. For a great Sunday roast, we love The Paxton in Gypsy Hill. It’s really child-friendly (great kids menu and a play area in the garden), but it’s also a super-stylish gastropub (grey paint teamed with Welsh blanket covered seating) with fab food.

2. What are the 3 most important kiddy items in your handbag that you can’t leave home without.
Boring, but important, baby wipes, nappies and snacks!
3. Where in town would you love to spend an afternoon with the girls, and why ?
Meet at Cowshed Soho for mani/pedi’s and flat whites, quick whizz around Topshop, maybe get our hair done in their blow-dry bar, head to Soho House for pre-dinner cocktails and then head to Meat Liquor for a blow-out meal. Oooh yes please! When can we go?!
4. Which are your 3 favourite kids designers/ shops ?
I am a real fan of great design at inexpensive prices. My friend recently told me about the Mini Club / Bows & Arrows ranges at Boots and I have bought so many brilliant things for both the kids there.
Zara Kids always pulls me in – their baby and kidswear offer is always worth a look.
And Alex and Alexa are a really great brand online, with designers as well as lovely toys and nursery decor.
5. What products have made the top of your Christmas list this year (for you, and for the kids) ?
For me, it’s a Jessica de Lotz relished apple necklace, Homeland series one box-set and the Kate by Kate Moss fashion retrospective book.
For the kids, I want to get a white table & bench set I have seen on Cox & Cox, an Ed Carpenter neon pink pigeon light and wooden toys from Melissa & Doug.
I really love the Natural History Museum (I have a dinosaur obsessed toddler), but also recently visited the Museum of Childhood in Hackney and it was amazing. Loads to see and play with, but most importantly it has a fantastic cafe!
We also spend a lot of time in Dulwich park and we all love it there.
Thank you for sharing Erica… we will be back for more. xo