Brogamats was founded on the belief that yoga practitioners defy simple categorization, and include people of all walks of life, all genders, all Lululemon budgets, and all levels of earthy pretentiousness.

If you have 10 minutes watch the kickstarter video Mr Brogamat presents about his ideas and plans for the future, he is such a likeable guy, and no surprises they raised all their funding in record time, and should be selling out their Bendy Joes very soon.

“We are avid yogaphiles who felt the range of yoga products currently available was frustratingly narrow, so we decided to start designing our own.”

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